Good Edi edible takeaway coffee cup
Australian startup Good-Edi = have created Australia's first fully edible takeaway coffee cup, designed and manufactured right here in Melbourne.
Eat after drinking, or toss away for it to fully breaks down in 2 weeks.
Good-Edi is an industry standard, real solution to one of Australia’s biggest waste challenges - disposable coffee cups.
More: good-edi.com
The project engagement goal was to raise visibility of product story, Hatch Award win and crowdfunding opportunity, through standard PR outreach (primarily media) and advice. The project commenced when crowdfunding period was already underway,.
The project achieved the following, with additional organic media occurring during the project period, notably SBS.
Ticker TV
Startup Daily TV
RRRFM
2GB (product mention)
3AW Drive
Bean Scene Magazine
Gram Magazine
Resulted in multiple additional digital and social mentions. The story also was carried into both NSW and VIC (and beyond) and has delivered in assets that can continue to be viewed /read / listened to online and shared later.
