Australian International Coffee Awards
The Australian International Coffee Awards (AICA) is the only international roasting competition in Australia. Now in their 8th year, they are part of the prestigious program of awards run by The Royal Agricultural Society of Victoria (RASV) in line with their commitment to excellence and opportunities in Victorian agriculture. They give coffee roasters the chance to benchmark their products internationally and receive notes from judges which help to refine their product and hone their craft.
The 2020 RASV Australian International Coffee Awards broke records, with more than 800 entries from 174 exhibitors across Australia and Internationally. A panel of 41 judges assessed each entry across a three-day judging period, blind tasting 1700+ individual cups of coffee to decide upon the best beans for espresso, milk-based coffees, filter and cold brew.
More: www.rasv.com.au/australian-international-coffee-awards
QStrategies led with this project and Jane worked as part of the team, driving PR and Media outreach, development of media materials. Credits: Q Strategies, Photography RASV.
Some results …
ABC News Breakfast (National) Television
Virgin Australia Podcast
