Prahran Market

Australia’s oldest, continuously running food Market, located in South Yarra, with close on 100 food traders and other businesses under the one roof. From butchers, poulterers and fishmongers to fresh produce stalls and an array of sellers specialising in niche items, from natural wine to coffee, mushrooms to eggs, along with a number of grab and go eateries. Many of the traders have strong brands in their own right.

Prahran Market runs a rolling annual program of events and activations to drive community support and visitation and wider brand awareness, and runs these with the strong support of the food industry, local council and other stakeholders.

More:

www.prahranmarket.com.au

@prahranmarket

Photography: Carmen Zammit

Jane led the Marketing team as part of an 18 month maternity leave contract, with accountability for the overall integrated Marketing Communications campaign, 2 direct reports, market trader community of 80 and marketing budget covering advertising, social, digital, PR, music, entertainment, and rolling program of small and large scale market events and activations.

Under her watch, the Market achieved record-breaking foot traffic & website visitation, through refreshed brand narrative portrayed across advertising, invigorated events program, digital & social content and created new PR opportunity. Established new social enterprise pop up Social Food Project.

Photography: Carmen Zammit, Design: Faith Advertising & Digital, Videography: AJR Films

For instance:

Say Cheese 2018

Grilled Cheese Invitational

Social Food Project

Christmas 2018

Sizzlefest 2019

Spencer Tunick at Prahran Market