OzHarvest SA: The Great Food Rescue Race
OzHarvest is Australia’s first perishable food rescue organisation in Australia - they collect quality excess food from commercial outlets and then deliver this to charities for people in need in our community.
OzHarvest in 2015 launched a new signature fundraising program, calling on the people of Adelaide to swap their city shoes for running shoes and register for The Great Food Rescue Race.
The inaugural Great Food Rescue Race – pitted registered teams against each other in a pressure-cooker series of food-rescue challenges across Adelaide’s Central Business District with the finish line (and celebration) at Victoria Square/ Tarntanyangga.
Teams ran to rescue surplus food, deliver it to those in need and be challenged to learn more about food security and homelessness along the way. The event also celebrated Adelaide’s hospitality lifeblood by visiting Adelaide’s iconic food landmarks, cook up a storm with some amazing chefs and test foodie knowledge with some of Adelaide’s unique food identities.
More:
www.ozharvest.org/news/great-food-rescue-race-soon/
www.ozharvest.org/news/ozharvest-holds-first-foodie-foot-race-with-meaning-in-adelaide-cbd/
Jane was engaged on a grant funded contract to activate the event. This included
General Event Planning and Activation Management
Media spokesperson
Industry Stakeholder Outreach – including sponsors and food donors
Financial and in kind sponsorship management
Content development – including design and curation of Speaker Panel
PR strategy and planning, including media and influencers
Talent management – including securing involvement of food identities
Media target list development.
Media Liaison - food, business, rural – local, state, national
High Volume Event Media Management
Media launch event design and activation
Media Partnerships
Digital Marketing – including influencer engagement, social media activation & content
Content: Photography & Videography
Copywriting for digital, social.
