Case Study: Unisys: Unisys Security Index

Worldwide Information Technology company; (NYSE listed); Asia Pacific business headquartered out of Sydney; at the time accounted for approx. 15% of global revenues. Australian operation had 1200 employees servicing clients in 5 States and Territories.

 
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As Marketing Director, Asia Pacific, Jane developed, drove and executed strategic marketing and communication programs from concept to execution, to increase brand awareness, generate leads and increase revenue for key business markets in the Asia Pacific region. Included in Australia, New Zealand, Singapore, Malaysia, Philippines, Hong Kong.

A key project - the Unisys Security Index - with outcome of which was to shift brand media narrative on security issues, open client and stakeholder doors (policy and regulatory), and generate sales leads through regular consumer insights based Unisys Security Index. Project won PRIA Award; Jane received Unisys Global Recognition Award.

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Current Work: CTO Labs Brand Strategy